The Band-Aid Hero: 4 Steps to Creating Your Personal Brand

We have all seen a child stop crying after being given a Band-Aid. The mere sight of that sticky, rectangular piece of stretchy cloth and cotton with Mickey Mouse’s face on it is an indicator that the pain will soon dissipate into thin air. Kids have faith and reason to believe that a Band-Aid will make it all better.

Why? Because that Band-Aid represents something more than an object of physical healing. It is comforting, familiar, and in a way – a hero.

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Introducing BetterDoctor’s Physician Corner

Whether you’ve been practicing medicine for years, just started out, or maybe just started down the path to practicing medicine – chances are you’ve witnessed some flaws in the system – major pain points that can be extremely frustrating for providers and patients.

Everyone knows the US health care system isn’t anywhere near perfect yet – people have no trouble agreeing that things need to be better — what people can’t decide on is what to do about it.

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